Predictably Irrational by Dan Ariely

"Predictably Irrational" is a book written by Dan Ariely, a behavioral economist. In this book, Ariely explores the concept of irrationality in human decision-making and behavior. He discusses various psychological phenomena that influence our choices, such as the influence of emotions, social norms, and cognitive biases. Ariely argues that although humans often think of themselves as rational beings, our behavior is predictably irrational in many situations. The book offers insights into why we make the decisions we do and how we can better understand and navigate our irrational tendencies.