Gucci - Men's Fall Winter 2024-25 - Runway Show Selection

"Sabato De Sarno debuted his succinct and alluring vision for Gucci’s menswear during Milan Fashion Week Men’s on Friday afternoon, and with it came a lucid understanding of the creative director’s “Ancora” manifesto, which has defined his entire body of work at the legacy fashion house thus far. In Italian, the word ancora means “again;” in De Sarno’s Gucci universe, it means “a story of everything, again, but this time expressed through joy.” His debut menswear line tells this sartorial tale through sophistication and glamour, offering expressions of the classic man’s wardrobe that appeal to worldly patrons.
The show took place at Milan’s Fonderia Carlo Macchi, a factory fit with colossal metal beams and smooth cement floors. Emerging under a stark light, the beginning looks comprised neutral suits, mirroring those that appeared in De Sarno’s debut women’s collection in September, but these were built with broader structures for the male form. Leather gloves and bags adopted the designer’s “it” color, Gucci Rosso, which has assumed the starring role in Gucci’s public image ever since its prominent placement in his Spring 2024 collection."
Text By Dylan Kelly for HypeBeast.com; January 12, 2024.