PCA 2024: Cohiba

Cohiba was one of the brands of General Cigar making a return at PCA 2024 for the first time in five years. The brand has maintained its status as General Cigar’s most ultra-premium offering. This year saw Cohiba bring two new releases to the trade show. The first is an all-new brand under the Cohiba M umbrella, the Reserva Roja. Meanwhile the second saw General deliver its first lancero for Cohiba with the Cohiba Riviera Lancero.

PCA 2024 Report: https://wp.me/p6h1n1-sqM