Conquering Fear, Crushing Cold Calls, & Mastering Sales Development In Tech Sales (John Haboush)

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In this conversation I sit down with Sprout Social AE John Haboush to talk about his inspiring transformation from battling a stutter to mastering the art of sales in the tech industry. In this conversation you'll learn exactly what it takes to succeed as an SDR and become a cold calling beast. You'll come away inspired to conquer your fears and master sales development! Enjoy!

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Timestamps:
0:00 - Intro
2:09 - Overcoming Personal Limitations in Professional Development
1:17 - Importance of Community in Career Growth
3:05 - Effective Strategies for Cold Calling
4:29 - Self-Improvement Through Embracing Challenges
4:54 - Building Resilience in Career Pursuits
10:06 - Tailored Cold Calling: Research and Personalization
10:18 - Importance of Tailored Communication
12:02 - Leveraging Specificity for Communication
13:01 - Creating Attention with Insightful Communication
14:04 - Utilizing Research in Cold Emails
20:15 - The Challenger Sales Approach
21:16 - Importance of Continuous Learning
22:05 - Building Trust Through Personalized Communication
23:03 - Utilizing Internal Resources for Sales
24:21 - Motivation in Successful Cold Calling
30:01 - Targeted Approach Through Research
30:19 - Importance of Understanding Customer Needs
31:02 - Tiered Targeting Strategies
33:09 - Importance of Simplicity in Sales
40:04 - Genuine Generosity in Sales
50:05 - Personal Growth in Sales
1:00:00 - Balancing Questions in Cold Calls
1:10:32 - Defining Values and Building Confidence

👨‍💻CHRIS BUSSING'S BACKGROUND & EXPERIENCE:🧑

For 9 years, I've worked in tech sales at companies like Oracle, Google, and a global startup. I've also interviewed some of the biggest names in B2B tech sales on my podcast. I'm passionate about helping as many people as I can ride the tech sales wave to a life of freedom and impact as well as helping startups and enterprises kickstart and grow their sales development engine.

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