"Struggle Well" Harnessing Life's Challenges| Bert Sorin CEO of Sorinex

Learn how to embrace struggle and live a more abundant life. Bert delivers extraordinary wisdom and breaks it down into simple and applicable mindset adaptations. Don't forget to Subscribe and Stay Dangerous.

Growing up with a barbell in his hand has been pivotal in charting the course of his life and leading him to become a 4-time Division 1 All-American Track and Field (Hammer and 35 lb. Weight Throw), Southeastern Conference Champion, former record holder in Weight Throw, and an Olympic trials athlete. Bert is currently the President and Co-Owner of Sorinex Exercise Equipment, a very successful family run business founded by his father, another big name in the iron game, Richard Sorin. Together they are the inventors of hardware and applications to make people more effective, efficient, and safe on the sports field and the battle field. Although Sorin never served in the arms forces, his gear is changing the game to provide readiness and rebuilding to the veterans prior to, during and after their deployments to far off, hostile lands. Bert’s network of veterans, scientists, coaches and therapists allows for a combination of expertise and support, and has been changing lives on both sides of the table. Bert pushes each day to find the best in people, and to assist in their exploration of their potential and maximize their value to the cause.

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What is MTNTOUGH?
MTNTOUGH is The #1 Fitness App Trusted By The Dedicated
Our premier functional fitness programming is conveniently packaged for hunters, first responders, military, and mountain athletes. Train at home, at the gym, or on the go.

Since 2016, MTNTOUGH has been dedicated to helping individuals achieve their personal goals by creating a foundation for physical and mental toughness. The brand’s best-in-class programs are developed, tested, and proven by former Navy SEALs, Army Rangers, and renowned physical trainers. MTNTOUGH+ programs are used by elite groups and operators, including special ops forces, wildland firefighters, backcountry hunters, professional mountain athletes, and more. The MTNTOUGH fitness lab is headquartered in Bozeman, Montana, surrounded by some of the world’s top mountain athletes.