After this, I'm NEVER Playing Pokemon Go AGAIN!

Consultancy firm GaymerX, similar to Sweet Baby Inc., advised Pokémon GO developer Niantic before the company implemented significant changes related to gender and avatars in the game.

According to former World of Warcraft Team Lead Mark Kern, GaymerX has disclosed on their website that they provided consultation services to Niantic, as well as to Volition and Behaviour Interactive. Like Sweet Baby Inc., GaymerX states that it "is proud to offer consulting and training services to the games industry," aiming to support and celebrate LGBTQIA+ people and culture in games. Their services include LGBTQIA+ centered training curricula and customized solutions for advancing Diversity, Equity, Visibility, and Inclusion in gaming.

GaymerX serves individuals and businesses in the video game and tabletop gaming industries, offering services such as sensitivity training, marketing, workshops promoting gender identity in the workplace, and community management strategies for supporting LGBTQIA+ players.

Mark Kern raised questions about the influence of GaymerX's consultation on Niantic, suggesting a connection between their involvement and the subsequent changes in Pokémon GO. He criticized these consultancy firms, stating, "These firms need to go!"

Kern previously reported that Niantic's avatar update for Pokémon GO removed gender options entirely, providing only androgynous customization choices. This change sparked discontent among players, with some feeling that the new options did not adequately represent their desired gender expression.