Amazon Dayparting, PPC for Voice Search, and New Adtomic Bid Optimization Rules | SSP #552

Ever find yourself navigating Amazon PPC, only to feel like you’re missing the secret map? Fear not, because PPC expert Vince Montero joins us to illuminate the path with the game-changing Adtomic tool. With Vince’s adept guidance, we dissect the art of bid adjustments, underscore the value of setting realistic ACoS targets, and reveal how to concoct bid rules tailored to your campaign’s aspirations. If you’re entangled in the web of managing branded and ranking campaigns, Vince’s insights on their unique dynamics are your lifeline to clarity and control.

Tackling the strategic battlefield of PPC bid adjustment, the episode lays bare the tightrope walk between automated precision and the essential human touch. We share pearls of wisdom on the necessity to periodically scrutinize bid changes with your own two eyes, guaranteeing that your decisions are fueled by solid spend thresholds and sales data. By integrating different expenditure tiers and impressions, we arm you with the tactics to sidestep the quicksand of inflating bids on lagging keywords. Plus, we shed light on how to ensure harmony within your bid rules, avoiding the snare of conflicting criteria.

Amazon search is blowing towards the era of voice search, let’s explore its burgeoning influence on Amazon PPC strategies. As shoppers cozy up to AI companions and Alexa for their purchasing needs, we discuss the strategic inclusion of conversational, long-tail keywords. Moreover, we tackle the high seas of ACoS rates during product launches, steering you through the initial tempest into calmer waters where optimization can begin. Whether you’re charting the advanced realms of day-parting for bid adjustments or seeking to elevate your listing’s visibility, this episode is the compass you’ve been seeking in the vast ocean of Amazon PPC.

In episode 552 of the Serious Sellers Podcast, Carrie and Vince discuss:

01:45 – Amazon PPC Optimization With Adtomic
07:16 – Optimizing ACoS Percentage Gradually
12:15 – Strategic Bid Adjustment for Amazon PPC
13:46 – Optimizing PPC Ad Spend Strategy
16:34 – Keyword Performance Optimization Rules
19:16 – Impact Of Voice Search In Amazon PPC
22:48 – Utilizing FAQs for Amazon Listings
28:19 – Amazon PPC Strategy and Optimization
29:58 – Amazon Sales Attribution for Advertised ASINs
33:09 – Voice Search Optimization Tools Discussion