Dr Jonathan Swift & Brent Buchanan on The Freeman Report with James Freeman - 22 April 2024

On today's show, Dr Jonathan Swift discusses the launch of his new book: Covid 19: The Birth of a Killer. https://amzn.eu/d/fkorVSa

GUEST 1 OVERVIEW: Before his recent retirement, Dr Jonathan Swift was a Senior Lecturer in International Business & Marketing at Salford Business School, the University of Salford, Manchester. He has also taught at the Manchester Business School, on the Executive MBA programme, and has been involved in socio-linguistic pre-departure training for personnel from major companies who were to go to Latin America to take up positions there. Jonathan has written a number of books: the two most recent being Brexit KBO (2018) published by Cambridge Academic, Cambridge, and Understanding Business in the Global Economy: A Multi-Level Relationship Approach (2017) Macmillan Publishers, London. He has just completed another book entitled: The South American Pacific War: Nationalism, Nitrates, Gunboats and Guano, which deals with the war between and the Peruvian-Bolivian Alliance (1879-1884). His main research interests include foreign languages, culture, military history, and all things dealing with Latin America. He has lived and worked in a number of countries: Brazil, Colombia, Italy, and Mexico, and speaks Spanish.

GUEST 2 OVERVIEW: Brent Buchanan is an international pollster and messaging strategist based in Washington, DC. He was recognized by the American Association of Political Consultants as a 40 Under 40 and by Campaigns & Elections as a Rising Star, has served in multiple polling, communication, and strategy roles for governors, presidents, legislative leaders, and major corporations. Brent is founder and president of Cygnal, an award-winning polling, public opinion, and predictive analytics firm also based in Washington, DC, whose clients include Fortune Global 500 companies, heads of state, U.S. senators, congressmen, dozens of state legislative caucuses, and trade associations. The company is recognized by Inc. 5000 as the fastest growing private research company in the U.S. and in the top third of growth for all private American companies. Cygnal conducted more than 800 surveys in 2020 and is on track to develop, field, and analyze more than 1400 surveys in 2022 in U.S. and foreign countries. He helped create Cygnal’s proprietary Emotive Analysis which quantitatively analyzes voter emotions, allowing campaigns to bypass the logical brain and tap directly into the heart of what voters are feeling, not just thinking. Brent does not have any free time because his most important priority is his wife of 13 years and five children ranging from age 12 to age 5.