Baseball and Business: How Innovation Drives Success with Rod Blackstone

In this episode, I chat with Rod Blackstone, the community ambassador for the Charleston Dirty Birds. Rod shares insights into how minor league baseball embraces innovation in marketing, from introducing events like African-American Heritage Night to listening to customer feedback for continuous improvement. We discuss the importance of knowing your audience and tailoring offerings to meet their needs, all while staying dynamic and open to new ideas. Rod's approach highlights the power of creativity and adaptability in business, reminding us to always strive for improvement. Whether it's engaging fans or attracting sponsors, Rod's strategies emphasize the value of innovation and customer satisfaction.