INFO PRODUCTS Don't Sell Anymore - Do This Instead

In our latest episode, host Rick Nuske discusses a paradigm shift in the information product industry and how embracing accountability is the key to value creation. During this call, Rick highlights the diminishing significance of information alone, emphasizing the importance of helping others save time and actually achieve results. He explores using podcasting as a gateway tool to build interest and guide listeners towards meaningful outcomes which includes promoting your information products as part of your services rather than trying to sell the information on its own.

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