Unlock PR Secrets: Elevate Your Brand Impact Today!

🚀 Discover the Secrets of Impactful Branding with Expert Rich Kozak! 🚀

✅ Dive into the art of branding with clarity and vision.

✅ Rich Kozak joins Brett Deister on Digital Coffee: Marketing Brew to spill the beans on effective branding strategies.

✅ Learn essential tips to shape your brand's perception and reach your target audience effectively.

✅ Equip yourself with knowledge to elevate your branding game. Tune in now for invaluable insights! 🌟

🎧 Don't miss out on this enriching episode—Perfect your brand's impact today!

Watch This Next: https://youtu.be/BT0hQHmciIU

All Products and Gear Used in this video
Panasonic S5iiX
Elgato Wave Mic 3
Elgato Promoter

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Digital Coffee: Marketing Brew Apple Podcast: https://podcasts.apple.com/us/podcast/digital-coffee-marketing-brew/id1691544949

Second Channel:
Digital Coffee: Gaming Brew: @digitialcoffeegamingbrew
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Question - How does Rich Kozak describe the relationship between foundational branding work and the success of marketing execution elements like advertising and public relations?

⏰ Timecodes ⏰
0:00 - Introduction
0:48 - Are you a coffee or tea drinker
1:55 - What is Rich's expertise
6:28 - What is impact driven branding
11:58 - PR and how it fits into the branding process
19:24 - The importance of consistency in branding
23:15 - The value of a good PR person
23:50 - Marketing doesn’t change
25:40 - Consumer behavior
27:58 - Knowing what’s on your target audience’s mind
33:35 - Creative brief
34:54 - How AI is Changing Branding
45:00 - Final Thoughts
46:24 - Where to Find Rich
47:50 - Example of Branding
50:48 - Final Thoughts
51:30 - OUTRO

#ChampionBrand #MarketingStrategies #PrBenefits #ElevateBrandImpact #AiTechnology

About:
☕️ Join us as we sit down with branding guru Rich Brands to unlock the secrets of impactful PR and elevate your brand to new heights. In this episode, we dive deep into the synergy between PR and email marketing, and how these strategies go hand-in-hand to boost client awareness and drive brand impact.

Rich shares his incredible journey from EVP at a high-tech ad agency to becoming a mentor for impact-driven branding. Learn how to define and language a brand that resonates, the steps to making your brand a magnet for success, and the importance of shaping perceptions through strategic branding.