Crazy Eddie = commercial = Beat the Heat = 1984

Crazy Eddie was a consumer electronics chain in the Northeastern United States. The chain was started in 1971 in Brooklyn, New York, by businessmen Eddie and Sam M. Antar, and was previously named ERS Electronics (ERS stood for Eddie, Rose and Sam; Rose and Sam were Eddie's parents). The chain rose to prominence throughout the Tri-State area (New York-New Jersey-Connecticut) as much for its prices as for its memorable radio and television commercials, featuring a frenetic, "crazy" character played by radio DJ Jerry Carroll (who copied most of his shtick from early TV commercial pioneer, used car and electronics salesman Earl "Madman" Muntz). At its peak, Crazy Eddie had 43 stores in four states and reported more than $300 million in sales

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