Amazon, Walmart, TikTok, & Target Strategies From A 9 Figure Seller | SSP 560

In this episode, we’ve got a seller who works at a company that makes nine figures online. Amazon is their top marketplace, but you might be shocked to find out which brings in the second most sales.

Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq

Listen in as Grace Kopplin, a seasoned e-commerce expert with a marketing background and former Helium 10 blog writer, shares her journey from a Midwest upbringing to managing an Amazon team for a nine-figure e-commerce business. Grace's initial forays into retail buying and planning led to her pivotal shift to the e-commerce arena. As she recounts her experience honing analytical skills as a business analyst, we get an inside look at the strategies driving profitability and sales growth on the ever-evolving Amazon platform.

During our conversation, we tackled the significant changes that Amazon sellers are facing, especially with the latest coupon and sales strategies in Q1 2024. Grace reveals how the new minimum discount requirements for coupons have transformed selling approaches, impacting product badging and organic ranking. We also talk about the intricacies of Amazon PPC advertising, including the exciting new video campaign options and store spotlight formats. Additionally, Grace provides insight into how resellers can navigate sponsored brand ads amidst fierce buy box competition and the potential for platforms like TikTok Shop to skyrocket brand awareness.

To wrap up this episode, Grace and Bradley explore the implementation of AI in Amazon-selling strategies, noting the platform's dominance and the emerging significance of marketplaces like TikTok. We delve into how new Amazon data points and tools, like the Product Opportunity Explorer and Helium 10's Cerebro, are essential for content strategy and maintaining a competitive edge. Plus, don't miss our discussion on the unique challenges of managing large assortments in categories like apparel, footwear, and jewelry. Whether you're a seasoned seller or new to the e-commerce game, this episode is packed with actionable strategies and expert insights you won't want to miss.

In episode 560 of the Serious Sellers Podcast, Bradley and Grace discuss:
00:00 - E-Commerce Strategies for Serious Sellers
01:21 - Grace's Backstory
06:11 - Managing Brand Registry and Fees Strategy
13:24 - Amazon Advertising and Selling Strategies
14:45 - New Amazon PPC Strategies and Challenges
20:02 - Amazon Launch Strategy Evolution
23:01 - Amazon Strategy and AI Implementation
25:12 - Leveraging Amazon Data for Strategic Advantage
32:22 - PowerPlay Hockey Jerseys and Conferences

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