Stop Skinky Jeeps!

It's just, it's flooring. It's a flooring system. It's a replacement flooring system. It's a, it's not mats and it's certainly not carpet. Uh, it is, it's a, it's a TPO vinyl and it's basically TPO is just a very durosy of different various types of vinyls. Um, some of your floor mats that are popular, they're a TPU. So it's a thinner, it, it's, it fades quicker. It warps quicker. It stains terribly. Uh, and, and you get what you pay for. Those are mats. And one of the nicer features that we also wanted to design into armor light is that mat function that in that tread, the tread that you would have in weather mats that's integrated into the top of the, you don't have to have formats with this. It is a, yeah, it's both things. It replaces the carpet in any formats that you have.

Correct. So, so don't buy formats for it. Don't take your old formats and throw them on it. First of all, it's a very, it's a very nice, we're very proud of how it looks. And a lot of the compliments we get in the product reviews is how much nicer it makes the whole interior look. But it's also functionally just a lot easier, uh, and easier on your wallet because now you don't have to go buy floor mats. You just put this in, you've got that functionality integrated into the surface. It does two things. It manages the water to the drain plug. So when you get water in there off your boots or even a spill, it's going to guide the water through those channels to the drain plug and then out the bottom of the vehicle. And the other thing it gives you is what we call stiction. When you're off camber on a trail and you want to get in and out of your vehicle, you want to plant your foot and you want it to stay where you've planted it. So the, the, the, the surface that we have on that product will hold your foot in place, um, in almost any condition. And, and, and that's kind of important to all of us. I know you, I, I myself have an, on different floor surfaces in and out of a Jeep have slipped on the wrong kind of rocky condition. And it didn't feel very good cause of the way, you know, it depends on the position you're in, but there's a door sill there and you could hit that door. Are you okay? I know what you're talking about.

I forgot to mention this. So if you want to go to the website and look at this, uh, this product that we're talking about while you're listening to the interview, go to go armor, light.com. The word go G O a no space armor and then light as in light beer, L I T E.com, go armor, light.com. And I'm looking at the, uh, I probably should be looking at the JL or the JT, but I just happened to pull up the, uh, the, the one, the front flooring for the Wrangler TJ and, uh, it, and I want to make sure people understand this, this stuff, it's raised and, and lowered. So if you have fitted floor mats or you're aware of fitted formats, think of that, except it's the whole, it covers the whole floor. So it goes up several inches in the front, several inches on the side. So you would really have to try hard or go through a lot of water to get water underneath these things. And like you said, it's all channeled to go through the drain plugs, uh, which are, which are right there. Uh, and, uh, the, the other thing that, uh, that you guys might, might be interested in, and I think you, you brushed on this, we certainly talked about it before the interview is the heat reduction portion of this, uh, which is especially important, as you said, for like the 392.

Uh, but, and, and, and why is it, why does it knock down the heat? Did, did you guys do that on purpose, actually design it to keep the heat away from the passengers?

So, uh, when I mentioned that we spent so much time on the trail before we introduced our MRLA to get that kind of feedback from Jeepers, uh, and just wheelers in general, one of the top complaints was the heat, uh, especially in the old CJ's TJ's, right? Cause they're all running sheet metal and the Hemi swaps and the LA swaps and so on. And, and, and everyone's saying, can you do anything to knock this heat down? So we knew that that was one of our first engineering challenges. And I talked about polyester and the importance of polyester is a material that