For All Intents and Purposes | Episode 9 | Bullhorns & Bullseyes

You may have heard of the immensely popular Ted Talk, Simon Sinek’s “Golden Circle,” or “The Power of Why.” In this week’s episode, Tom and Curtis explore the concepts of “why” and “user intent” to build off of the ideas in Sinek’s talk, in both a bullhorn context and that of bullseye.

Tom begins by explaining the theory behind his “Why—How—What” messaging hierarchy for content development of all kinds, whether it be thought leadership content, marketing copy, or even video production.

Curtis then explains the concepts behind “intent” in search engine analytics and why it’s so important to understand the algorithmic methodology behind search intent when creating websites and web pages.

Takeaways:
✔ Understanding and communicating the audience’s why when doing content development is crucial for engaging audiences and addressing their pain points.
✔ Tom and Curtis both highlight the importance of collaboration between writers and SEOs to optimize content for search engines and user engagement.
✔ A formula for effective content writing follows the structure of why, how, then what…no matter what that content may be!
✔ Understanding the user's why and addressing their motivations is key to creating compelling content.
Search intent plays a significant role in search/website indexing
✔ Expertise, authoritativeness, and trustworthiness (EAT) are important factors for search engine optimization.