Reaching New Audiences: Expanding My Content Beyond YouTube

And so it's pretty fascinating because when I post a video there it's like sometimes when I post my YouTube videos and they go outside of my core audience people will for whatever reason just get a little mad about certain little things I do here or there because they don't know the full context of everything and like reposting those videos on X generates sometimes a little bit of that as well and it's so fascinating because it's like wow these people have just never seen this video before you know me because there's yeah a lot of people that use X that don't watch YouTube I bring it up because I've been thinking about I said this to you on the phone but I've been thinking about like new audience and like the context of how much of the Amazon show or how much of your videos you're posting on X is like net new audience A lot a lot a lot of people That's kind of crazy to think about Because I was already reaching like I think last ninety days seven hundred and twenty Twenty or thirty million unique people have seen my main channel Unique users that you can see on the back end That's not views We've done billions of views but that's unique So like I mean there's eight billion people on the planet So it's almost ten percent of the world has seen one of my main channel videos on YouTube in the last ninety days And like which is pretty wild when you think about it But then yeah I post a video over there and they're millions some of them even tens of millions of people who have seen it who have still never seen a MrBeast video It's pretty pretty crazy But we're definitely like I've started posting more on Instagram and those have been taking off And now we've gotten multiple videos on X that have done over a hundred million views And then obviously YouTube we've been crushing So and TikTok you know we have been crushing So we're definitely hitting the point now where It's pretty gnarly the amount of people who see my face and see my content And it's a it's just a different world like now than it was before which I think I said last time I was on the podcast Yeah it's always ten months later It's a more it's a different world