Bankrupt - Borders Book Store

Since the 1970's, Borders Bookstores have been a place of comfort and peace for millions of shoppers. Their unique strategy of offering a cozy place to shop, with tens of thousands of highly trained employees was a winning one that earned the company billions in sales. But, it all came crashing down in 2011 and now, the brand is non existent. Join me today as we find out why.