Google Ads: Primary Secondary Goals Strategy

In this video, Yousaf discusses the importance of proper conversion tracking in GA4 and GTM. He explains how to ensure that all necessary events are firing correctly and how to identify and fix any issues. Also touching on the concept of primary conversions and the significance of assigning the correct conversion values. No specific action is requested from the viewers, but the information provided will help them optimize their conversion tracking setup.
00:00 Intro
01:56 Identifying issues with purchase firing
03:58 Creating a purchase conversion
05:47 Retargeting and engaged viewers
07:32 Enhanced conversions and data layer
09:40 Considering changing conversion windows
11:24 Ferretting out empty clicks
13:41 Importance of warming up campaigns
15:42 A/B testing landing pages