Unlocking Amazon's Potential with Lesley Hensell's Strategies and Philanthropy

Embark on a voyage through the entrepreneurial seas with Lesley Hensell, co-founder of Riverbend Consulting, as your navigator. She comes aboard with her treasure trove of e-commerce wisdom, from managing finances with finesse to fostering altruism in business. Leslie's narrative, enriched by her father's sage advice, highlights the profound impact of mentorship in shaping not only a person's character but their professional trajectory as well. Together, we dissect the realities of Amazon selling, moving past the sheen of online ads to unmask the commitment and challenges that lie beneath.

In our conversation, we tear into the nuts and bolts of Amazon selling strategies and the dedication they demand. Even side hustles require the rigor of full-scale enterprises if they are to flourish. Lesley and I traverse the landscape of technological shortcuts that can transform your e-commerce efforts into a thriving venture, discussing everything from bookkeeping hacks to product research tools. We also shine a light on the concept of being a 'hometown hero', where aiding local businesses in navigating the Amazon marketplace can spawn symbiotic success. It's a dance of aligning one's passions with market signals, choreographing the steps toward prosperous entrepreneurship.

Navigating through life's transitions, Lesley lays out a map for embarking on an Amazon business, stressing the initial investment of time to create a bedrock for future earnings. We share insights on the art of scaling your business, from leveraging virtual assistants to direct supplier shipments. The chapter concludes with a look at the broader horizons of e-commerce, acknowledging Amazon as a potent launchpad for small businesses, while also touching on the personal side of establishing a meaningful legacy. Leslie's commitment to pediatric cancer research and her initiatives like the Amazon Incubator exemplify the potent blend of business acumen and philanthropy. Join us for this episode, where the confluence of commerce, community, and cause creates a narrative that not only informs but inspires.