Million Dollar Side Hustle Plan (Mushroom Farming)

In this video, we will delve into the comprehensive strategy behind Mycophiliac LLC, a bootstrapped side hustle dedicated to mushroom farming and innovative mycological products. Whether you’re interested in mushroom cultivation, starting a side hustle, or exploring sustainable farming solutions, this video has something for you.

Mycophiliac LLC's mission is to cultivate and distribute high-quality mushrooms, enhancing sustainability and wellness. This video outlines our boot strapped business plan, including revenue streams, marketing strategy, and integration opportunities. By sharing our journey and insights, we aim to inspire and educate fellow entrepreneurs and mushroom enthusiasts.

To maintain competitiveness and profitability, we focus on cost-effective production:

Wood Pellets: Keep the cost below 40 cents per pound (dry weight).
Mushroom Bags: Maintain 5lb capable bags under 40 cents.
Substrate/Grain Spawn Costs: Keep under 40 cents per pound of grain Ensure total costs per fruiting bag stay under 20 cents. (One dollar fruiting blocks)

Online Presence and Marketing Strategy

Main Website: https://Mycophiliac.com

Objective: Serve as the primary business website and central hub for all operations.

SEO Strategy: Optimize for keywords related to mushroom cultivation, sustainable farming, and CO2 solutions. Publish regular blog posts, videos, and updates to drive organic traffic.

Feeder Websites:

https://Mycophilia.org: A free marketplace for mushroom farmers nationwide to list their farms and products.

Mycomeats.com: Branding for mushroom-based meat products, offering a unique and sustainable alternative to traditional meats.

Mycosoil.com: Soil products for regenerative farming, enriched with mushroom mycelium to enhance soil health and crop yields.

Mycelials.com: Educational pathways and resources for mushroom cultivation and mycology enthusiasts.

Amhuru.com: The “Food of the Gods” brand, focusing on the historical and cultural significance of mushrooms.

Sales Channels

Etsy Shop: Optimize product listings with high-quality images and detailed descriptions. Offer discounts and bundle deals to attract initial customers.

Amazon (US and Canada): Apply for Brand Registry, and optimize listings with relevant keywords, images, and reviews. Use Amazon PPC (Pay-Per-Click) ads to drive traffic.

Social Media:
Facebook, Instagram, and Pinterest: Utilize for product promotions, engagement, and brand awareness. Use a paid app for auto-pinning images and videos from TikTok and YouTube.

YouTube and TikTok: Share how-to videos, product reviews, and educational content. Encourage viewers to subscribe, like, and share.

Innovative Products:
Mushroom-Based Meats: Experiment with and potentially patent unique mushroom-based products.

Regenerative Farming Solutions: Develop soil products that enhance soil health and crop yields.

Here is everything I purchased to start - Mycophiliac Amazon Associate Links – I use all these products currently to grow medicinal and gourmet mushrooms, you can see them in my videos!

Magnetic Stirrer Stainless Steel Magnetic Mixer with stir bar https://amzn.to/3ymtvWD

PTFE Magnetic Stirrer Mixer Stir Bar (16 Pieces,30 mm/ 1.18 Inch) https://amzn.to/4dF20rz

Common Interior Alaska Cryptogams: Fungi, Lichenicolous Fungi, Lichenized Fungi, Slime Molds, Mosses, and Liverworts Paperback – Illustrated, September 15, 2009 https://amzn.to/3wtrasl

All American 75X Electric Sterilizer - 41 qt Made in the USA - https://amzn.to/44Db1NS

Mushroom Jar Liquid Culture Lid Wide Mouth Regular Mouth Food Grade Plastic https://amzn.to/3QAPKhU

AC Infinity CLOUDFORGE T3, Plant Humidifier 4.5L with VPD Humidity Controls https://amzn.to/3WEj9vf

Sealer Pro, 12-inch Super Impulse Heat Bag Sealer, 7-mm Sealing System with Patent for Never Burn Out https://amzn.to/3UKHrkY

Instant Pot Duo 7-in-1 Electric Pressure Cooker https://amzn.to/3QyGBGp

PTFE Magnetic Stirrer Mixer Stir Bar https://amzn.to/4dvwNXO

TonGass 60-Pack Autoclavable Mushroom
Grow Bags Bulk https://amzn.to/3WChwhA

BH Supplies 10ml Luer Lock Tip Syringes (No Needle) - Sterile, Individually Wrapped - 100 Syringes https://amzn.to/4brQihQ

VIVOSUN P448 48"×48"×80" PRO Grow Tent, with Thick 1 inch Poles https://amzn.to/4boGDc4

Mars Hydro 4x4 Grow Tent Kit Complete https://amzn.to/3Qug3WL

(Currently using this as my Fruiting chamber and the Fan in my HEPA Laminar Positive Pressure Grow Tent Build video) https://www.youtube.com/watch?v=ALiyza5YBa4

My HEPA Filter TWO PACK! LV-PUR131-RF, 2 Pack True HEPA and Activated Carbon Filters (2 HEPA + 2 Carbon Filters) https://amzn.to/4a8eBAG

AC Infinity CLOUDLINE PRO T6, Quiet 6” Inline Duct Fan with Temperature Humidity VPD Controller https://amzn.to/3Wy2ABc

FDW 4-Tier Wire Shelving Storage Shelves Adjustable NSF Wire Shelf on 3” Wheel Casters 36L x 14W x 62H - https://amzn.to/3yf5Kjq