Why You Should Stop Overoptimising Your Google Ads

This is why you should stop overoptimising your Google Ads: Making too many changes can kill the performance of your Ads Campaign.

The three most common changes we see businesses make are Changing Keywords, Adding a New Headline, and Changing the Bidding Structure.

When you consistently change your Negative keyword, you confuse the Google Algorithm, which doesn't know who the target audience is and who to show your Ads to.

Adding and adjusting Headlines creates whole new Ads and makes Google reshuffle all the headlines to see what works best.

Lastly, consistently changing the bidding structure interrupts Google's data-gathering and learning process.

So if you want more conversions from your Ads, then you should stop overoptimising your Google Ads.

Google Ad Tools to use

🛠️ Build landing pages & manage leads with Go High Level
https://www.gohighlevel.com/?fp_ref=one-base-media75

🛠️ Find the best keyword to target with SEMRush
https://semrush.sjv.io/c/4137670/1651650/13053

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