How To Split Test Your Amazon Listings To Make More Money | SSP #567

Did you know that improving your click-through rate from search results on a product even only 4% could mean up to $40,000 of extra sales in a year? In this episode, Bradley will show you how you can split-test your listing images in order to achieve results like this.

Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq

Can a minor tweak to your Amazon listing images earn you an extra $40,000 a year? We uncover the incredible power of optimizing click-through rates and how even a 4% increase can transform your sales figures. Using split testing and tools like Helium 10 Audience, we guide you through the process of obtaining crucial market feedback to enhance your listings. From experimenting with main images and titles to leveraging Amazon's "Manage Your Experiments" feature, we leave no stone unturned in our quest to maximize your product's potential.

What if you could figure out exactly which product image will capture consumers' attention before you even launch on Amazon? We dive into a fascinating case study involving a coffin shelf to reveal how audience testing can refine your images and help customers see the full value of what you offer. By investing in audience feedback, you can start with the best possible image, avoiding costly mistakes and boosting your chances of success right from the get-go.

Ever wondered how psychological and demographic factors influence shopping decisions? We explore advanced listing optimization strategies and the importance of organic ranking during product launches. Through a real-time example with our Project X egg rack product, we illustrate how offline split tests can provide quick insights without risking revenue loss. Plus, discover the mechanics of A/B testing for product images, using Helium 10 Audience powered by PickFu to enhance your listings and drive your Amazon sales through the roof. Don't miss these game-changing tips and practical advice on making the most of your Amazon presence!

In episode 567 of the Serious Sellers Podcast, Bradley discusses:
00:00 - Optimizing Amazon Listing's Click-Through Rate for Sales
01:08 - Split Testing Images for Amazon Success
09:22 - Amazon Listing A/B Testing Image Results
11:17 - Optimizing Product Images With Audience Testing
16:00 - Improve Your Product Launches With Helium 10
19:13 - Targeting Audience for Advertising Campaign
24:13 - Listing Optimization Strategies and Launch Tactics
26:18 - Importance of Helium 10 Audience Testing
30:34 - A/B Testing for Product Images
31:33 - Testing for Best-Selling Variation in Audience
34:30 - Utilizing Tools for Amazon Sellers

✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup