Mistake That Burns Your Google Ads Budget

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1 year ago
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When auditing Google Ads Campaign, we have discovered a Mistake that Burns Your Google Ads Budget and this mistake is seen across all accounts. That mistake is selecting the wrong keyword match type.

There are three Keyword Match Types in Google Ads and they are;

1. Broad Match: Ads may appear on searches related to your keyword.

2. Phrase Match: Ads may show on searches that include the meaning of your keyword.

3. Exact Match: Ads may show on searches that have the same meaning of your keyword
Google Ad Tools to use

🛠️ Build landing pages & manage leads with Go High Level
https://www.gohighlevel.com/?fp_ref=one-base-media75
🛠️ Find the best keyword to target with SEMRush
https://semrush.sjv.io/c/4137670/1651650/13053

When running Google Ads, you should mix Phrase and Exact match types.

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