The BEST Cold Call Openers For B2B Tech Sales

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Cold calling is NOT dead and never will be.

Other than in person networking & warm referrals, cold calling is the most powerful outbound channel in b2b tech sales.

To master cold calling is to master ones rationalizations & fears by committing to relentlessly interrupting strangers with the right titles (who will be annoyed) to have as many qualified conversations as possible with the right targets.

The largest deals in my career started with cold calls & it's a powerful moneymaking skill.

Cold calling is also a powerful tool for self development & I encourage you to see each call as stepping stones to the most courageous, confident, & unattached version of yourself.

If one is going to commit to being a cold calling king or queen they need to accept it will suck and, regardless of how great the opener might be, you WILL get hung up on...

That said, some openers are better than others, and I made a video sharing some of the best openers I've heard in B2B tech sales and one's I've used to set meetings myself along with some tips on handling the reflex objections "not interested" or "I'm running to a meeting." (link to video in the description).

As a teaser the examples include:

-Several permission based openers
-The funny opener
-The vulnerable opener
-The "how are you?" opener
-The warm opener
-The VERY warm opener

Try these openers on like clothing to see which might suit you best.

I want to emphasize that there is no silver bullet in sales and the intent and tone behind the words is MUCH MORE important than the words themselves.

With that in mind, in the video I break down the principles at work from a psychology perspective so that you can apply them in your own unique way to create an opener that works for you and increases your chances of opening up more conversations, setting more meetings building more pipeline, and driving more revenue!

Happy Selling & Happy Living,
Chris

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👨‍💻CHRIS BUSSING'S BACKGROUND & EXPERIENCE:🧑

For 9 years, I've worked in tech sales at companies like Oracle, Google, and a global startup. I've also interviewed some of the biggest names in B2B tech sales on my podcast. I'm passionate about helping as many people as I can ride the tech sales wave to a life of freedom and impact as well as helping startups and enterprises kickstart and grow their sales development engine.

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