The Science of Bliss Point, Unlocking the Key to Deliciousness

Why is junk food so addictive?

How did food become hyper palatable?

It wasn't an accident

Scientists spent years trying to find the perfect “bliss” point to make you addicted to their ultra processed foods

Just like the big tobacco companies did with cigarettes, big food want you addicted to their product to make them money

It's time to fight back

Stop eating processed “foods”

Stick to REAL foods as nature intended