Sterling Lawyers' Initial Strategic Blueprint with Tony Karls

The Sterling Lawyers origin story began on a whiteboard in the late fall of 2013, where Tony Karls and I sketched out the strategic blueprint of the law firm.

Today, ten years later, we are revealing the essential components of that strategy.

It's not surprising that almost nothing worked out like we planned, including our firm's mission.

There are two things that have not changed:
1 - Our core values
2 - The primary elements of our strategic plan

Enjoy!