Amazon PPC Deep Dive with Destaney | SSP #571

In this episode, Destaney Wishon is back on the show, and she'll answer many Amazon PPC questions, such as keyword isolation, sponsor display,
Prime Day tips, and more.

Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq

Can cutting-edge metrics and AI revolutionize your Amazon advertising strategy? Tune in to our latest episode of the SSP by Helium 10, featuring the brilliant Destaney Wishon of Btr Media as our guest. This week’s Tacos Tuesday show is brimming with expert advice on leveraging Amazon's new data rollouts, like brand metrics and category insights, now seamlessly integrated into Helium 10’s Adtomic tool. Discover how these new metrics can help you understand both organic and sponsored performance, offering a pathway to improved conversion rates by analyzing category averages. Plus, we dive into innovative advertising elements, including AI and sponsored TV, to future-proof your Amazon PPC strategies.

Launching a new product on Amazon and unsure about the best PPC tactics? Destaney breaks down the nuances between phrase, broad, and exact match campaigns, emphasizing the necessity of bid evaluation and search term analysis to boost exact match performance. Learn about keyword isolation and its potential to enhance relevancy and campaign success. With actionable tips on using our Keyword Tracker to analyze Amazon's recommended rank, you’ll find out how to significantly improve your organic ranking during the crucial launch phase.

As Prime Day approaches, how can you keep your ad campaigns sharp and your sales soaring? We explore effective strategies to drive extra traffic while overcoming eligibility issues, such as running sponsor brands to subpages and utilizing alternative platforms like TikTok and Google. Our discussion includes crucial advice on building landing pages for optimal conversions and making savvy budget adjustments for Prime Day. Balancing defensive campaigns with organic sales is key, and Destaney shares her wisdom on maintaining a competitive edge without cannibalizing your organic presence. Join us for this insightful episode packed with practical tips to elevate your Amazon advertising game!

In episode 571 of the Serious Sellers Podcast, Bradley and Destaney discuss:
00:00 - Amazon Advertising Strategy Session & AMA With Expert Guest
03:11 - Brand Metrics in Advertising Strategy
05:31 - Value of Amazon's Search Query Performance
08:48 - Understanding Repeat Purchases for Supplements
13:44 - Keyword Isolation Debate and Strategy
17:13 - Amazon Relevancy and Ranking Insights
20:45 - Optimizing Pricing Strategy for Prime Day
22:43 - Optimizing Amazon Advertising Budget Allocation
23:59 - Alternative Traffic Sources and Prime Day
30:22 - Amazon Advertising Strategies and Tips
31:31 - Planning for Prime Day Success

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