It Was All Going Great Until Someone Said the F-Word | Elevator Pitch

"In this episode of ""Elevator Pitch,"" our investors are fired up. Can contestants take the heat as they attempt to secure funding for their dream businesses?

Here's the thing about Entrepreneur Elevator Pitch: Startup founders and inventors who nail their 60-second pitch might think they have victory in the bag, but that's just the beginning. They next have to face a grueling Q&A session with investors who will want to know everything from sales traction to costs to marketing planning. Things can quickly turn on a dime — sometimes for the better, sometimes for the worse.

In this week's episode, the inventor of a medical device's pitch is going great until one investor brings up the dreaded F-word: FDA approval. See how the conversation flows from there on this feisty new episode of Elevator Pitch!"