Organizational Names

Let's ponder the significance of names – those seemingly trivial labels that can hold remarkable power. From Google to Lululemon, successful brands often have names that defy convention. Drawing from my experience founding multiple thriving ventures, I've come to understand that a name is more than just a label; it's a vessel for meaning. Whether it's evoking growth or symbolizing core values, the key lies in imbuing the name with significance. So, what's in a name? Everything, if you know how to harness its potential.