Amazon Prime Day Seller Roundtable | SSP #575

Prime Day 2024 is approaching, so we've invited seasoned Amazon sellers who've sold millions of dollars on the platform to share some of their best and worst stories and what they're planning to do this Prime Day.

Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq

Get ready for an insightful episode as we gear up for Amazon Prime Day with strategies from some of the most experienced sellers in the business. We kick things off with Abdul, a seasoned seller who shares his journey of nearly a decade on Amazon. Listen in as Abdul recounts his best and worst Prime Day moments, including how he achieved a 2-3X sales increase last year without relying on costly promotions. Instead, Abdul utilized coupon codes, price adjustments, and leveraged off-Amazon traffic through social media and email campaigns. He also shares his game plan for this year, including starting targeted broadcasts a week before Prime Day to maximize engagement and sales.

Next, we shift gears to hear from Abe Chomali who has worked with multiple sellers, including a remarkable success story of a national electronics brand. This brand skyrocketed from $15,000 to $1 million in sales in a single day thanks to a premium deal position and massive advertising push. We also explore common pitfalls, such as internal miscommunications that can sabotage deals, and discuss the latest tactics for Prime Day 2024. Key strategies include leveraging new promotion types and recapturing potential sales from ad spend leading up to and during Prime Day.

Finally, we share diverse seller experiences and strategies for Prime Day from Rolando Rosas, Gonzalo Zamora, Carrie Miller, and Huy Nguyen, highlighting both successes and challenges. From managing PPC budgets effectively to the potential pitfalls of overspending on ads, we cover it all. Sellers like Rolando found that turning off PPC on Prime Day didn’t negatively impact sales, saving significant costs. We also explore the use of Amazon Live for increased exposure without extra expenditure and the crucial role of Helium 10 tools in managing campaigns and tracking performance. By leveraging tools like Helium 10’s Cerebro and Market Tracker, sellers can optimize for Prime Day-specific keywords and ensure continued sales momentum.

In episode 575 of the Serious Sellers Podcast, Bradley, Abdul, Abe, Gonzalo, Rolando, Carrie, and Huy discuss:
00:00 - Amazon Sellers Prime Day Strategy From Experienced Sellers
01:09 - Prime Day Strategy for New Sellers
02:54 - Improving Amazon Sales Strategies Over Time
08:15 - Maximizing Strategies for Prime Day
12:34 - New Strategies for Promotions and Sales
16:55 - Prime Day Sales Strategy Success
18:14 - Prime Day Strategies & Tools
27:19 - Successful Strategies for Prime Day Sales
35:20 - Optimizing Prime Day Sales Strategy

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