Walmart Seller Success Strategies with SellCord | SSP #577

In this episode, we’ll discuss some Walmart success stories and strategies, the new Item Spec 5.0, and new Walmart promotions that can help boost sales.

Join us for an insightful episode where we chat with David Milstein, co-founder of SellCord, about the strategies that drive success on Walmart. David shares an inspiring success story of a client who saw their sales surge from $2,000 to $200,000 per month within just two months by leveraging strategic account managers and Walmart Fulfillment Services (WFS). We also discuss realistic expectations for Walmart sales growth, suggesting sellers aim for 10% to 20% of their Amazon sales, emphasizing the importance of focusing on Walmart to unlock its full potential.

Explore the benefits and intricacies of using virtual multi-packs with Walmart Fulfillment Services in this episode. We discuss how virtual GTINs can create multiple listings for a single unit, like multi-packs of shampoo, without additional physical inventory, reducing storage fees and return orders while lowering WFS fees. David also sheds light on pricing strategies, highlighting the significance of the $10 price point, and the current beta status of virtual packs and their anticipated wider rollout, along with the role of promotions in driving sales on Walmart.

Listen in as we navigate the intricacies of Walmart's promotional campaigns and recent updates to their item specifications. We cover different types of promotional campaigns such as category-specific events and flash deals, and the strategic advantages they offer. Learn about accessing these campaigns through the growth opportunities section and the newly introduced Item Spec 5.0, which shifts from category-based to product-type-based listings. David also shares essential tips for managing Walmart accounts, including consolidating multiple accounts, transferring reviews from Shopify, and utilizing Walmart's Review Accelerator Program.

In episode 577 of the Serious Sellers Podcast, Carrie and David discuss:
00:00 - Walmart Success Stories and Strategies
07:23 - Walmart Virtual Pack and Promotion Strategy
11:08 - New Walmart Promotional and Listing Strategies
11:38 - Accessing Growth Opportunities and New Promo Campaigns
15:55 - Optimizing Attributes for Walmart Ranking
20:36 - Walmart Account Management Strategies
21:01 - Bringing Reviews to Walmart Restrictions
23:58 - Flash Deals for All Sellers
29:05 - PPC and Listing Optimization Strategies

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