Amazon Main Image Optimization - Design Tips

Learn how to enhance product images, use effective fonts, and leverage your product's unique features to stand out. From adjusting product images for better readability to running A/B tests, we explore actionable insights to enhance our product's market presence. Watch as we discuss design changes, the importance of clear infographics, and leveraging targeted advertising to boost rankings and sales.

This guide is perfect for anyone looking to improve their Amazon sales and stay ahead in a competitive market.

Brand Manager Takeaway:
Hey team,
I had a call with Steven Pope earlier this week, where we focused on a couple of main images that we were receiving doubts and pushbacks on from the clients.

The primary concern was for After Inked, a well-known brand in the tattoo care and products industry. Despite their superior quality, they often fall behind the top two Chinese competitors due to pricing.
One significant aspect of After Inked is that they were the main featured brand on the Ink Masters show. However, our client was hesitant to use the Ink Masters logo or name on the main image because they wanted to be recognized as “After Inked” rather than the brand from “Ink Masters.”

After discussing this with Steven Pope, he added both images to a PickFu A/B test. In just a few minutes, we saw that 73% of customers preferred the main image with the Ink Masters logo.
We presented these results to the client, and she finally approved the use of the Ink Masters logo.

Having ideas is really great but having data and numbers to back up our ideas is the best!

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Timestamps:
0:00 - Introduction
0:15 - Identifying Main Competitors
0:29 - Comparing Product Pricing and Quality
0:55 - Challenges in Competing on Price
1:00 - Improving Product Reviews and Rankings
1:04 - Feedback on Listing Design
1:13 - Suggestions for Main Image Redesign
1:31 - Adjusting Fonts for Better Readability
1:47 - Running A/B Tests with PickFu
2:10 - Featuring Product on Master Show
2:25 - Decisions on Design and A/B Testing
2:44 - Importance of Target Demographics
2:59 - Running A/B Tests for Design Choices
3:05 - Reviewing A/B Test Results
3:13 - Strategies to Compete with Popular Brands
3:23 - Optimizing White Space in Images
3:28 - Adding Tattoo Images to Main Listings
3:37 - Exploring Competitor Strategies
3:49 - Testing New Design Ideas