How to Enhance SEO Reports and Audits

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In this video, I'll show you how to make better SEO reports for your clients and stakeholders. See more on 𝙈𝙔 𝘽𝙇𝙊𝙂 https://yerainabreu.com/blog/better-seo-reporting/. Please let me know if this video helped you by leaving a 𝘾𝙊𝙈𝙈𝙀𝙉𝙏 👍 𝙎𝙐𝘽𝙎𝘾𝙍𝙄𝘽𝙀 to my channel by clicking this link 👉 https://www.youtube.com/yerainabreu?sub_confirmation=1. If you liked this video, please give it a 𝙇𝙄𝙆𝙀 and 𝙎𝙃𝘼𝙍𝙀 with friends! Read more below. 👇👇👇

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Are you an agency or a freelance SEO professional looking to create better reports and audits? In today’s post, we’ll discuss some valuable insights inspired by a Search Engine Journal article, which in turn is based on a video from the Search Central YouTube channel’s series “SEOs and Web Developers.”

The article delves into two key aspects: the usefulness of PDF reports and the importance of improving communication during SEO audits.

The Problem with PDF Reports
It turns out that PDF reports aren’t very effective for conveying information to clients unless they contain actionable insights. The main issue with SEO audits in PDF format is that they often point out a website’s problems without specifying how to fix them. Moreover, such reports may not align with the website’s objectives.

For instance, an example report highlighted a website’s slow speed due to JavaScript usage. However, the website was developing an app that required JavaScript implementation, which couldn’t simply be removed. The report, though accurate in identifying a problem, was ultimately useless without context and actionable solutions.

Improving SEO Audits with Better Communication
To enhance the quality of SEO audits, we must prioritize effective communication and keep the client’s goals in mind. A crucial aspect of this is asking “why” repeatedly to gain a deeper understanding of the client’s true objectives. This approach can help ensure that the audit process is tailored to the client’s needs and avoids providing them with irrelevant or unhelpful information.

By focusing on the client’s goals from the onset, you’ll be more likely to avoid issues like delivering unproductive PDF documents filled with metrics that lack actionable strategies. This approach will not only lead to better audits but also make it easier to demonstrate the return on investment (ROI) of your SEO efforts. To learn more, check out the original video on the Search Central YouTube channel.

*Read the full transcript on my blog: https://yerainabreu.com/blog/better-seo-reporting/

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