The Importance of On-Site Search Functionality 🔎SEO Tips to Help You Grow Your Business

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In this video, I'll discuss the importance of site search on a website. See more on 𝙈𝙔 𝘽𝙇𝙊𝙂 https://yerainabreu.com/blog/the-importance-of-site-search-functionality/. Please let me know if this video helped you by leaving a 𝘾𝙊𝙈𝙈𝙀𝙉𝙏 👍 𝙎𝙐𝘽𝙎𝘾𝙍𝙄𝘽𝙀 to my channel by clicking this link 👉 https://www.youtube.com/yerainabreu?sub_confirmation=1. If you liked this video, please give it a 𝙇𝙄𝙆𝙀 and 𝙎𝙃𝘼𝙍𝙀 with friends! Read more below. 👇👇👇

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Hello fellow SEOs. Today I want to share some insights from an article I came across on Search Engine Land, titled “Why You Need Site Search.”

So, without further ado, let’s dive right into the topic and discover the importance of site search for your online business.

How Site Search Influences Purchasing Decisions
Did you know that 5 to 25% of all your site visitors use the search bar? Furthermore, site search visitors are more likely to make a purchase today than non-site search visitors, aka browsers. Think about it; someone who’s searching on your website already likes your site and wants to find something specific there, not somewhere else.

They didn’t keep looking on Google or browsing other sites; they found your website and decided that it’s the place where they want to shop or find the information they need. So, it’s essential not to overlook the impact of site search on your website.

The Value of Site Search Parameters
One reason why I love site search is the parameters that get inserted into the URL when users perform a search. For example, on Search Engine Land’s website, you can see parameters like “query” and “search” in the URL when you perform a search.

This feature is extremely interesting because you can start examining what your audience has been looking for on your website. You can even search for these parameters on your Google Analytics to understand your users’ search patterns better.

Identifying Popular Search Terms and Potential Opportunities
By analyzing your site search data, you can discover what query strings people have been using on your website. This information can help you identify products that you don’t currently have in stock but that people would be buying from you if they were available.

I’m a big advocate for leveraging site search analytics because it offers valuable insights into your audience’s behavior and preferences. This information can help you optimize your website’s content, products, and overall user experience.

Adapting Site Search Parameters to Different CMS
It’s important to note that site search parameters may vary depending on the content management system (CMS) you’re using, like WordPress or Shopify. You just need to figure out your search parameter and then search for it on your analytics dashboard to access the valuable data it provides.

*Read the full transcript on my blog: https://yerainabreu.com/blog/the-importance-of-site-search-functionality/

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