E148: Do Social Media Right or Not At All with Jeff Pfitzer

Joining Scott in the studio today is Social Media marketing pro Jeff Pfitzer. The landscape of social media is always changing, and it's a good idea to get a yearly checkup on what you're doing right and what you can improve on. Jeff has some great advice for our listeners going into the new year that can help you rise above your competition!

We cover a range of topics including being intentional, being interesting, the evolution of social media, being an influencer, how Real Estate Agents and Loan Officers can stand out in a crowded market, making great content, the future of the home sales industry, and way, way more!

0:00 - Start
1:40 - Introductions
10:40 - Did you go broke in 2008?
12:55 - How did you evolve from then?
21:27 - How did being an influencer affect your mortgage biz ?
27:10 - Patience is key
29:00 - Whoever you are, you’re interesting to someone
32:45 - How do you ‘entertain’ on Social Media?
40:25 - People that think you’re evil
44:45 - Why is social media is everyones #1 prospecting tool
55:56 - Force yourself to be an intentional user of socials
1:00:00 - What is the posting strategy for social media
1:15:ish - Examples of great posts to drive viewership
1:27:40 - Where are LO’s and REA’s rolling their eyes
1:35:38 - Where is the industry headed
1:50:00 - Closing questions

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Quickly- I'm Scott Groves - Husband, Father, Loan Officer, Coach, Author, Podcaster, and Blue Belt in Brazilian Jiu-Jitsu. I gave up boxing, where I was 5-0 in amateur fights, when I turned 40. BJJ is safer for old men than getting punched in the head :-)

You can find out everything about me HERE: www.LinkTr.ee/ScottLGroves

This podcast is paid for and brought to you by.... by me, Scott Groves :-)

Because I think these kind of long form conversations are valuable, I pay for 100% of the production of this show out of my pocket. This channel is FAR from monetization and because of the subject matter, may never be monetized.

I am a Mortgage Loan Officer & Loan Officer Coach in real life. It's the money that I earn, from helping home-buyers and home-owners obtain home-loans, that pays for this show. If you, your friends, or your family are looking for a home loan from an honest Loan Officer, please contact me at [email protected] or find all my links to connect HERE: www.LinkTr.ee/ScottLGroves

I can do the loan for you (our team is licensed in 8 states) - OR - I can refer you to an amazing loan officer in the state where you're searching. ON WITH THE SHOW!!!

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