E150: Creating What Loan Officers NEED In 2024 with Cole Strange

Joining Scott this week is Cole Strange, who created Fledge, and he’s here to talk about it! Let’s dive into the world of real estate and mortgage industry strategies. We discuss the critical importance of effective lead generation and follow-up tactics while sharing their skepticism about the efficiency of lead services that require an overwhelming number of leads for just one conversion.

Discover why they believe value-driven client interactions trump flashy gimmicks like TikTok videos and costly gifts.

Plus, they express their longing for a more settled routine with their recently married spouse, emphasizing the desire for stability and quality time together in the upcoming year.
Join us for this intriguing conversation that combines business insights with personal interests and aspirations for 2024!

00:00:00 - Introduction to lead generation strategies.00:04:20 - Technology's role in lead generation.
00:07:45 - Importance of follow-up in converting leads.
00:13:15 - Nurturing leads through personalized communication.
00:17:40 - Understanding clients' needs and preferences.
00:22:10 - Leveraging data and technology for lead conversion.
00:25:45 - Balancing automation and human touch in follow-up.
00:31:20 - Strategies for client engagement and relationships.
00:35:55 - Impact of authenticity and trust in business.
00:40:30 - Role of social media and online presence.
00:45:10 - Utilizing content marketing for leads.
00:49:38 - Exploring reciprocity in business.
00:50:02 - Influence of gift-giving and relationships.
00:51:02 - Assessing marketing gimmicks and tactics.
00:51:20 - Distinguishing between activity and productivity.
00:52:25 - Emphasizing value-driven approaches.
00:53:30 - Critique of lead generation services.
00:54:16 - Comparing lead generation to a mob shakedown.
00:54:59 - Evaluating conversion rates and efficiency.
00:55:39 - Time investment in online marketing.
00:56:27 - Challenges with online marketing leads.
00:57:48 - Setting realistic expectations for online leads.
Personal Outlook & Future Plans:
* 00:58:33 - Estimating time spent on marketing and outcomes.
* 00:59:16 - Subscriptions to content creators and leisure spending.
* 01:00:21 - Anticipating routines and long-term goals in 2024.

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Quickly- I'm Scott Groves - Husband, Father, Loan Officer, Coach, Author, Podcaster, and Blue Belt in Brazilian Jiu-Jitsu. I gave up boxing, where I was 5-0 in amateur fights, when I turned 40. BJJ is safer for old men than getting punched in the head :-)

You can find out everything about me HERE: www.LinkTr.ee/ScottLGroves

This podcast is paid for and brought to you by.... by me, Scott Groves :-)

Because I think these kind of long form conversations are valuable, I pay for 100% of the production of this show out of my pocket. This channel is FAR from monetization and because of the subject matter, may never be monetized.

I am a Mortgage Loan Officer & Loan Officer Coach in real life. It's the money that I earn, from helping home-buyers and home-owners obtain home-loans, that pays for this show. If you, your friends, or your family are looking for a home loan from an honest Loan Officer, please contact me at [email protected] or find all my links to connect HERE: www.LinkTr.ee/ScottLGroves

I can do the loan for you (our team is licensed in 8 states) - OR - I can refer you to an amazing loan officer in the state where you're searching. ON WITH THE SHOW!!!

New Full Episodes are released every THURSDAY at 10:00am and clips are released frequently throughout the week. SO MAKE SURE YOU SUBSCRIBE!!!

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