The Cost of Capital

00:00 Introduction
00:08 The Firm’s Capital Structure
02:17 An Overview of the Cost of Capital
04:46 The Cost of Long-Term Debt
08:55 The Cost of Preferred Stock
09:50 The Cost of Common Stock
11:36 Cost of Retained Earnings
13:19 Cost of New Common Stock
15:36 Weighted Average Cost of Capital (WACC)
20:59 Weighted Marginal Cost of Capital (WMCC)