Retention vs Outreach - Which One Should Chiropractors Focus On The Most?

The other day I was in a FB group and the topic of patient retention came up. I commented that many chiropractors don’t focus on patient retention as much as they should because it doesn’t produce immediate changes in their practice like outreach can.

It got me thinking about the differences between retention and outreach, so I wanted to talk about it on the podcast.

So in this podcast episode, I talk about the pros and cons of retention vs the pros and cons of outreach. I also discuss what chiropractors should do if they are getting started vs if they have a more established practice.

Let’s get into it!

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