The Truth About Rent Prices: Why Landowners Can't Dictate What You Pay

Where did that price come from? They decided to ask for that price based on their perception of what the rental market would pay for their property. The keywords in that sentence are ask and perception. The rent prices you see are asking prices. This means that they're asking for that amount in exchange for housing services. They perceive that enough people have the ability and willingness to fill their vacancies and reach their desired level of occupancy at this chosen price point. Whether you actually pay that amount is another question entirely. Landowners can ask for whatever they want but that doesn't mean they'll necessarily get that amount from you.