SaaS Product Marketing Strategy in Cybersecurity w/ Justin Copeland - Hyperdrive Minds Podcast 11

Justin Copeland is the Director of Product Marketing with Praetorian, an offensive security and managed security services company. With over 15 years of marketing experience and 12 years in cybersecurity industry, Jason is a data-driven, growth-focused marketing leader with extensive experience developing and executing strategic marketing initiatives for elite cybersecurity SaaS organizations. His areas of expertise include: Marketing Operations, Go-to-Market Planning & Execution, Brand Development & Positioning, Demand Generation Strategy, Competitive Research & Analysis, Sales and Product Enablement, Persona Development, Product Launch Management, Content Development

GUEST:
LinkedIn: https://www.linkedin.com/in/whoisjustincopeland/
Website: https://www.praetorian.com/

HOST:
Blake Williams - Founder / Headhunter at Hyperdrive Recruiting
Resume Writer at HR Approved
Linktree: https://linktr.ee/blakewilliamshq

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Timestamps:
5:31 - How Justin Landed in Marketing & Cybersecurity
7:39 - Challenges Facing Marketing Departments
9:59 - Email Deliverability Issues
11:13 - HTML vs Plain Text Emails
11:59 - A/B Testing
13:32 - Top Secret Marketing Content Trick
14:23 - Shout Out to Ben Mena at Elite Recruiter Podcast & Castmagic
17:36 - Marketing vs. Product Marketing
20:00 - Campaign Personalization & Persona Development
21:45 - What Makes Praetorian Different
23:32 - CTEM - Continuous Threat Exposure Management
26:21 - AI's Impact on Marketing Departments
27:51 - What Is He Spending Time On
30:15 - Importance of Net Promoter Score
32:10 - How He Decides Where to Focus
34:03 - Marketing Experimentation & Wordsmithing
38:45 - Recruiting Questions

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