The Drink That Killed Coke

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🥤 New Coke was a catastrophic misjudgement by Coca-Cola... or was it? What was one of the biggest business mistakes, turned out to unintentionally be a genius marketing move. This mini business story covers the introduction of New Coke, the battle and rivalry between Coke vs Pepsi, and why Coke took the drastic action of changing their drink's formula after the Pepsi Challenge. This is the story of one of the most successful marketing mistakes ever.

📺 WATCH THE FULL COCA-COLA MOVIE: • The Disturbing History of Coca-Cola

Hey legends, if some of this feels familiar… it’s because it is. This is an extended/improved version of the “New Coke” segment in my video ‘The Disturbing History of Coca-Cola’. However this segment was shown about 30 minutes into the video, and I thought it was an interesting stand-alone story, so it got its own dedicated video! But I’ll be back next week with a completely brand new documentary for you… :)

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