Why oh Why ... is Todd McFarlane using Kickstarter (again). What does he know?

A short vid where i go through 3 possibilities as to why Todd McFarlane is using Kickstarter:
1 he's broke
2 marketing/makes money
3 cheaper than doing it himself
Review of Todd's Kickstarter by Articulated Ninja
https://www.youtube.com/watch?v=isVlclQdi_o