BBC The Apprentice - Series 18 (2024) Episode 2 - Cheesecakes (8 February 2024)

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DESCRIPTION:

The teams are sent to the Royal Exchange in the City of London. Lord Sugar tasks the teams with creating two sets of mini cheesecakes; one set to punt to the public, and one set for a corporate client. The men create white chocolate cheesecakes for the public, and dragon fruit and avocado cheesecakes for their corporate clients; they face issues with costings, negotiations with their difficult clients, and selling prices. The women create mango cheesecakes for the public, and fig-flavoured cheesecakes for their clients; they sell well and control their costs, but face issues with logistics. In the boardroom, it is revealed that the women's profits were higher than the men's, leaving them facing questions over their strategy. Out of the final three, Paul Bowen is dismissed for pushing the wrong type of cheesecake to the client in initial negotiations and for making too many mistakes on a task tailored to his line of work.