B2B SaaS Lead Generation Secrets & Sales Career Advice From 6x Sales Leader Scott Leese

In this in-depth conversation B2B tech sellers & Founders will discover game changing lead generation strategies & career advice from 6x SaaS Sales Leader, 5x Founder, 3x Author Scott Leese.

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In this insightful and power-packed episode, we sit down with Scott Leese, a 6x Sales Leader, entrepreneur, author, and one of the most respected voices in the B2B SaaS sales world. With decades of experience in scaling startups, leading high-performance sales teams, and building a powerful personal brand, Scott shares his unique insights into what it takes to succeed in sales—particularly in the fast-paced, ever-evolving landscape of B2B SaaS.

Scott opens up about his lead generation secrets, how to effectively build pipeline without burning out, and the key strategies for success that helped him become a trusted advisor and leader in the sales world. Whether you're an aspiring sales rep, a seasoned account executive, or a startup founder trying to scale your sales team, this episode is loaded with valuable, actionable advice.

Timestamps:
0:00 - Intro
0:25 - Unlock Opportunities Through Your Network
6:44 - Adapting Creativity in Sales Strategies
7:39 - Self-Awareness in Sales Environments
8:41 - Picking the Right Opportunities
26:16 - Learning Through High-Volume Sales
31:06 - Building Startups from Scratch
32:16 - Growing LinkedIn Network and Brand
37:39 - Power of LinkedIn for Career Growth
40:13 - Building a Network in the Digital Age
41:19 - Using Content for Demand Generation
49:01 - Effective Outbound Channels for Startups
50:48 - Scaling Through Referral Partnerships
51:53 - Building Pipeline with Connections
52:53 - Juicing Pipeline without Hiring
54:48 - Referral Networks Over Traditional Channels
55:46 - Syndicate Referral Program for Scaling

👨‍💻CHRIS BUSSING'S BACKGROUND & EXPERIENCE:🧑

For 9 years, I've worked in tech sales at companies like Oracle, Google, and a global startup. I've also interviewed some of the biggest names in B2B tech sales on my podcast. I'm passionate about helping as many people as I can ride the tech sales wave to a life of freedom and impact as well as helping startups and enterprises kickstart and grow their sales development engine.

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