The Reasons Your Product Is Struggling on Amazon

Selling a unique or niche product on Amazon can be tricky, especially if it’s not gaining traction despite your best efforts.

In this video, Steven Pope and Joshua Bonhage, a Brand Manager at MAG, reveal why certain products might not perform well on Amazon. They discuss common mistakes, including misaligned target audiences and pricing challenges, and offer practical strategies to help you shift your focus and find success.

Learn how to change your approach and maximize your sales beyond the Amazon marketplace!

#AmazonProduct #AmazonTips #MyAmazonGuy

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Timestamps:
00:00 - Introduction
01:20 - Client's Product and Market Challenges
02:30 - Evaluating Amazon Strategy for a B2B Product
03:50 - Pivoting from Amazon to a Shopify Strategy
05:00 - Importance of Targeting the Right Audience
06:10 - Leveraging Cold Calling for Direct Sales
07:20 - Final Thoughts on Amazon Product Positioning