From Music to Fantasy: Arvid's Journey and Marketing Insights with Nicky P | Iron Age Marketing

In this episode of Iron Age Marketing, Nicky P interviews Arvid about his transition from music to comics and fantasy writing. Arvid shares his experiences, including the ups and downs of creating Rex Mundy and the impact of a major rejection from Image Comics. He also discusses his long-term project, The Band of the Crow, a fantasy novel rooted in history and mythology.

Nicky reflects on changes in the creative landscape over the past two decades, his personal growth, and the challenges of marketing. They explore the shift towards self-promotion for creators, the importance of a strong lead magnet, and the value of consistent content creation. Arvid provides insights from his web comics experience, including how Brother Matthew helped build a loyal audience for Rex Mundy.

Tune in to learn about the intersection of art and commerce, marketing strategies, and the importance of perseverance.