Hasbro Doesn't Want Your Kids...

Hasbro is pivoting to "kidults" and adult collectors to sell toys, and they seem to be giving up on kids due to declining birth rates and a lack of interest. Also, they're doubling down on mobile apps. So it's up to smaller toy companies to fill the void...

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Hasbro's shift in focus from children's toys to adult collectibles and mobile games is leading to financial struggles and declining toy quality, raising concerns about the long-term viability of their strategy.

00:00 Hasbro is prioritizing teenagers and adult collectors over children, resulting in financial struggles and declining toy quality amid decreasing interest and birth rates.

02:42 Hasbro is abandoning kid-focused toys in favor of overpriced collectibles and mobile apps, prioritizing franchises like Transformers and GI Joe while transforming Dungeons and Dragons and Magic the Gathering.

05:41 Hasbro is facing financial struggles and internal conflicts while acknowledging declining toy sales and shifting strategies under new leadership.

08:35 Hasbro is reducing inventory and shifting from toys to video games, risking product quality and diminishing the Dungeons & Dragons tabletop experience.

12:07 Hasbro is pivoting to target "kidults" and expand into mobile games and adult products amid declining toy sales and industry challenges.

15:03 Hasbro's focus on adult collectors over children's toys is alarming investors and could backfire as this market may shrink.

17:05 Hasbro's struggle to attract kids with affordable toys highlights a shift in adulthood towards fandom and collectibles, but financial pressures are forcing many adults to sell their cherished items.

20:01 Exciting discussions about tight margins and community engagement

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