Winning Social Media: Effective Strategies for Small Businesses to Thrive Online with Rachel Strella

Picture this: your brand breaking barriers, standing out from the crowd, cultivating more awareness, and building trust with your audience! That all sounds pretty amazing, right? Well lucky for you, making that picture a reality is the mission of today’s guest, and she is here to discuss all the ways you can make it happen.

This week Dr. Jay is joined by Social Media Expert Rachel Strella to discuss all things social media strategy in 2024 and beyond. During their conversation they discuss how to actually calculate ROI of social media content, misconceptions entrepreneurs have about social media marketing, how to handle negative engagement online, the importance of storytelling and emotional connection, and much more.

Rachel Strella is the CEO of Strella Social Media, where they have a skilled, capable team who knows how to help business owners and managers get more from their social media presence. They bring in-depth knowledge of social media strategy and online marketing to clients of all sizes across a variety of industries.

Check out everything Strella Social Media has to offer: https://strellasocialmedia.com/

Follow Rachel
LinkedIn: https://www.linkedin.com/in/rachelstrella/
X: https://x.com/rachelstrella
Medium: https://rachelstrella.medium.com/

Chapters:
00:48 Introduction
04:00 Need for Patience
07:47 How Social Media Managers Work
11:07 Actual ROI of Social Media Content
12:59 Truth About Video Content
17:11 Your Audience Will Follow You
20:40 Misconceptions
22:08 Handling Negative Engagement
25:55 Possible TikTok Ban
28:10 Finding Your Target Audience
30:15 Building Emotional Connection
34:08 How AI Can Give You a Boost
38:33 Diversify Your Locations
41:42 Lead with Value Not Sales
45:09 How to Get More From Rachel

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