LMSE8: Nike's Just Do It Origin, Marketing Slogans and Jingles & More

What do you think about Slogans and Jingles?

Key Topics Covered:

- The power and importance of marketing slogans

- Examples of memorable slogans and jingles (McDonald's, Nike, etc.)

- The story behind Nike's "Just Do It" slogan originating from a death row inmate

- Differences between jingles, slogans, and logos

- Tips for creating an effective slogan:

- Know your target audience

- Identify their pain points

- Align your messaging with the personality/values you want to convey

- Getting outside your own perspective to appeal to a different demographic

Timestamps:

0:00 - Intro discussing slogans and jingles

2:30 - Examples of impactful McDonald's slogans and jingles

5:00 - The dark origin story of Nike's "Just Do It" slogan

8:30 - Differences between how jingles, slogans and logos connect with people

12:00 - Tips for creating an effective slogan or jingle

15:00 - Appealing to a demographic different than yourself