Expert Tips for Dominating Amazon PPC | SSP #597

In this TACoS Tuesday episode, our expert guest shares her top Amazon advertising strategies and how understanding market dynamics can help your Amazon brand succeed with PPC.

Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq

Join us for an insightful TACoS Tuesday with Amazon PPC expert Destaney Wishon of Btr Media, as she shares her expertise on Amazon advertising strategies. We explore the key benefits and features of Adtomic, a powerful tool for managing Amazon PPC campaigns, focusing on bid management, keyword research, and holistic performance tracking. Destaney emphasizes the importance of understanding market dynamics, competitor actions, and customer behavior to effectively manage ACoS fluctuations. She also offers strategies for handling high CPC in competitive niches, including evaluating repeat purchase rates and the impact of ad spending for organic placement.

Next, we cover essential Amazon PPC campaign strategies tailored for businesses of all sizes. Discover how to kickstart your keyword research with low-bid, low-budget auto campaigns, and the importance of profitability-focused campaigns optimized for ACOS or ROAS objectives. We also discuss organic ranking campaigns, the nuanced application of sponsored brands and sponsored display ads, and the comparison between CPC and CPM models for sponsored display. Learn about optimal product launch strategies and effective product targeting strategies that focus on competitive advantages and thoughtful ASIN grouping based on budget and objectives.

Finally, we dive into advanced Amazon PPC optimization strategies, especially for those with limited budgets. Listen as we discuss the benefits of using broad and phrase match keywords over auto campaigns, targeting long-tail search terms, and leveraging customer demographics. Destaney also addresses challenges such as campaigns not receiving impressions and the effects of pausing campaigns versus lowering bids when using day parting. Additionally, we highlight the importance of bid management during off-peak hours, understanding customer purchase behavior, and using the refine feature in category targeting campaigns for more precise ad placements. Don’t miss our interactive Q&A session with Destaney, where she answers a range of insightful questions from our audience.

In episode 597 of the Serious Sellers Podcast, Carrie and Destaney discuss:
00:01 - Amazon PPC Strategies With Destaney Wishon
01:52 - Maximizing Amazon Advertising With Helium 10's Adtomic
06:15 - Optimizing External Traffic for E-Commerce
07:43 - Essential Amazon PPC Campaign Strategies
09:19 - Choosing Between CPC and CPM
12:27 - Optimizing Keywords for Amazon Sales
13:35 - Amazon PPC Optimization Strategies
20:50 - Optimizing Bids Frequency and Bulk Strategy
24:32 - Interactive Q&A Session With Destaney

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